SaaS use in companies is soaring. Last year alone organizations worldwide used an average amount of 110 applications. With more new SaaS products emerging on the horizon, the SaaS market is expected to grow to $716.52 billion by 2028.
Every company has their go-to tools that they rely on every day, and using the right SaaS products can make a huge difference in your business: improve efficiency, save money and reduce friction between teams.
But at the same time, not getting the most out of your software can have adverse effects. In a recent survey by Cledara, 63% of employees think problems with SaaS are damaging their company’s culture.
So is it possible to choose the right tools while protecting your business?
Absolutely! In this article, we provide key insights by giving you a low down on the most popular SaaS tools in 2022, according to our data.
Data Source: Cledara
The data in this article is provided by Cledara in February 2022. As a SaaS Management platform, Cledara sees which SaaS apps are used in businesses, by company stage and geography - across the United States and Europe. In addition, we’re huge advocates on all things SaaS-related and regularly conduct research to determine how companies manage their SaaS subscriptions (including software approval processes, impact on company culture and overall SaaS costs.)
The Top SaaS Companies of 2022
Here are the most used SaaS products among our customers in 2022. Out of the 300 SaaS tools analyzed, we’ve compiled a list of the top 30.
How many software applications from this list does your company use?
1. Webflow
Webflow is a web-based drag and drop tool to build, design and host websites. Webflow’s no-code development platform automatically generates HTML, CSS and Javascript through pre-designed elements and customizable components.
Year founded: 2013
Headquarters: San Francisco, California, USA
2. Github
Github is an open-source community and source code management system for software developers to store, manage and distribute code through Git, a version control system.
Year founded: 2008
Headquarters: San Francisco, California, USA
3. Adobe Creative Cloud
Adobe Creative Cloud is a set of applications and services from Adobe that gives users access to a collection of software used for graphic design, video and photo editing, and web development.
Year founded: 2013
Headquarters: San Jose, California, USA
4. Atlassian
Atlassian is an enterprise software company that creates tools for software development and management, development, task management and document collaboration. Some of Atlassian’s well-known tools include Jira and Trello.
Year founded: 2002
Headquarters: Sydney, Australia
5. Xero
Xero is cloud-based accounting software that connects businesses with their financial data, bookkeepers, advisors and customers in real-time. Other features include VAT returns, bank connections, bank reconciliation and payroll.
Year founded: 2006
Headquarters: Wellington, New Zealand
6. Zoom
Zoom is, well, we all know Zoom all to well don’t we? It’s a cloud platform for video and audio conferencing, chat, and webinars. Zoom is not only used by businesses, but also by individuals in their personal lives.
Year founded: 2011
Headquarters: San Jose, California, United States
7. JetBrains
JetBrains provides a suite of developer tools intended for all stages of software development, such as project management, remote development, test automation and quality assurance.
Year founded: 2000
Headquarters: Prague, Czech Republic
8. MailChimp
Mailchimp is an email marketing platform for marketing teams to automate emails, send newsletters, segment audiences and reach out to their target audience. In addition, marketers can create and host landing pages through MailChimp.
Year founded: 2001
Headquarters: Atlanta, Georgia, USA
9. Slack
Slack is an enterprise software platform designed for teams and businesses of all sizes to communicate effectively through an online messaging application. Users can also join global channels to communicate with others outside their organizations.
Year founded: 2009
Headquarters: Vancouver, Canada
10. Figma
Figma is an interface design tool where users can design websites, mobile app interfaces, prototype designs and other projects. Figma allows teams to collaborate on design projects and exchange ideas.
Year founded: 2012
Headquarters: San Francisco, California United States
11. ClickUp
ClickUp is a project management tool for teams to collaborate on ongoing projects and tasks. Users can assign tasks, create plans, reports, strategies, and host files.
Year founded: 2017
Headquarters: San Diego, California United States
12. Hubspot
HubSpot is a CRM (Customer Relationship Management) platform for marketing, sales, and customer support teams. Hubspot includes multiple features, such as email marketing, list segmentation, landing page builder, paid ad tracking, social media management, and much more.
Year founded: 2006
Headquarters: Cambridge, Massachusetts, United States
13. Microsoft
Office 365 is a suite of productivity tools encompassing Microsoft Word, Excel, PowerPoint and many others. Microsoft still hosts one of the oldest and still most popular application tools to date in 2022.
Year founded: 1975
Headquarters: Redmond, Washington, United States
14. Pipedrive
Pipedrive is a web-based CRM for sales teams to monitor new sales opportunities and visually assign leads to a sales pipeline and funnel. Sales departments can track and follow up opportunities by all stages of the sales cycle.
Year founded: 2010
Headquarters: New York City, New York, USA
15. Notion
Notion is a collaboration platform with markdown support that also integrates tasks, wikis, databases and external sources. Notion is used by companies as a task management tool, knowledge base and virtual workspace.
Year founded: 2013
Headquarters: San Francisco, California, USA
16. Sentry
Sentry is an application monitoring and error tracking software that works across multiple languages and frameworks. The platform tracks errors and crashes from applications in real-time.
Year founded: 2012
Headquarters: San Francisco, California, USA
17. Zapier
Zapier is an online automation tool that connects apps and services. Users can connect two or more apps to automate repetitive tasks without coding or needing developers to build integrations.
Year founded: 2011
Headquarters: Columbia, Missouri, United States
18. Heroku
Heroku is a platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud and supports several programming languages.
Year founded: 2007
Headquarters: San Francisco, California, USA
19. Typeform
Typeform specializes in online form building and online surveys. Typeform hosts a selection of templates which include different types of surveys, customer feedback forms, polls, quizzes, etc.
Year founded: 2012
Headquarters: Barcelona, Spain
20. Vidyard
Vidyard is a video hosting and management platform for sales and marketing teams. Features include screen recording, personalized messaging and engagement and analytics tools.
Year founded: 2010
Headquarters: Kitchener, Canada
21. CircleCI
CircleCI is a continuous integration and delivery platform that enables development teams to build, test and deploy applications continuously for Linux, macOS, and Android.
Year founded: 2011
Headquarters: San Francisco, California, USA
22. SendGrid
SendGrid is a communication platform for transactional and marketing email. Businesses that use SendGrid’s API can integrate emails into their websites.
Year founded: 2009
Headquarters: Denver, Colorado, USA
23. SEMRush
SEMRush is a tool used by marketers to analyze and optimize their websites. Teams can run SEO audits, track SEO rankings, identify new trends and keywords, and enhance their SEO score and online visibility on search engine sites.
Year founded: 2008
Headquarters: Boston, USA
24. 1Password
1Password is a password manager platform that allows businesses to securely store all their password information in one place while also being able to share confidential information internally.
Year founded: 2005
Headquarters: Toronto, Canada
25. Miro
Miro is an online collaboration whiteboard for distributed teams where users can brainstorm ideas, create workflows, formulate boards and charts, map user stories, etc.
Year founded: 2011
Headquarters: San Francisco, California, USA
26. Calendly
Calendly is an appointment scheduling software that facilitates booking online meetings both internally and externally. Calendly automatically updates users’ schedules across all their calendars to prevent double bookings.
Year founded: 2010
Headquarters: Atlanta, Georgia, USA
27. Intercom
Intercom is an online messaging tool for businesses to communicate with their customers instantly by means of a chatbot. Companies can automate first-line communication, personalize customer messaging and segment by inquiries.
Year founded: 2011
Headquarters: San Francisco, California, USA
28. TravelPerk
TravelPerk is a business travel platform that allows companies to book, manage and pay for corporate travel. TravelPerk also acts as a travel assistant by updating users on travel disruptions, changes or cancelations.
Year founded: 2015
Headquarters: London, United Kingdom
29. Zendesk
Zendesk is a customer service platform for businesses to communicate with their customers via email, SMS, phone, live chat or web. In addition, companies can automate inbound communication and host a knowledge base (such as FAQS) for customers.
Year founded: 2007
Headquarters: Copenhagen, Denmark
30. BambooHR
BambooHR is an HR software for SMEs where employees can request time off, sick leave and access the company directory. Users can also store employee data such as payroll details, personal information and documents.
Year founded: 2008
Headquarters: Lindon, Utah, United States
Top 10 SaaS Outliers of 2022
We also wanted to take the opportunity to shed light on companies that have been founded in the last few years, or in the early seed stages. These companies are becoming more popular among Cledara users in 2022.
These applications represent outliers in our data and therefore may be SaaS companies to watch in the future.
1. Clockify
Clockify is a time tracking software and timesheet application that allows companies to log working hours, track schedules and team activities.
Year founded: 2017
Headquarters: Palo Alto, California, United States
2. Lemlist
Lemlist is an email software and outreach automation tool used by sales teams to personalize cold emails and automate follow-ups.
Year founded: 2018
Headquarters: Paris, France
3. Geo Targetly
Geo Targetly is a geo targeting platform that enables businesses to target their audience by countries, states, and cities. Companies can also redirect visitors to specific landing pages or websites.
Year founded: 2017
Headquarters: Melbourne, Australia
4. Donut
Donut is a software that automatically connects individuals within their organization to help employees get to know each other better. Typically known as “Donut chats,” the software schedules informative meetings between employees, sometimes over an actual donut!
Year founded: 2016
Headquarters: New York City, New York, USA
5. Canny
Canny is a customer feedback management tool that helps teams to collect and manage feedback from their customers. Companies can draw data and analyze feedback to influence product decisions.
Year founded: 2017
Headquarters: San Francisco, California, USA
6. LeadDelta
LeadDelta is a Chrome extension that allows you to view LinkedIn connections via a CRM. This enables companies and employees to manage LinkedIn connections in a structured way.
Year founded: 2020
Headquarters: Ottowa, Canada
7. Airfocus
Airfocus is a product management software that enables product teams to plan, build roadmaps and manage product developments.
Year founded: 2017
Headquarters: Hamburg, Germany
8. Octopus CRM
Octopus CRM is a marketing automation tool that specializes in LinkedIn automation for companies to send automated connection requests and reach target audiences on LinkedIn.
Year founded: 2017
Headquarters: n/a
9. Encharge
Encharge is a marketing automation software that automates emails based on users’ behaviors and activities on a website. Businesses can also onboard new customers on Encharge.
Year founded: 2019
Headquarters: Sofia, Bulgaria
10. Join.com
Join.com is a recruiting software that enables businesses to attract new talent by setting up job ads, hiring workflows and then managing candidates in one place.
Year founded: 2018
Headquarters: Berlin, Germany
Top SaaS Companies to Watch Out for in 2022
So there you have it, Cledara’s list of the top SaaS companies in 2022.
Let us know which SaaS applications your business depends on or if there’s any SaaS you’re keeping an eye out for this year. Email us at hello@cledara.com or for more SaaS insights, sign up for our newsletter below.
FAQs
Who is the leading SaaS provider? ›
Since then, Adobe has launched several market-leading SaaS products, including the extremely popular Adobe Experience platform. Adobe's revenue from SaaS is $11.6 billion, out of the company's total annual revenue of $13 billion as per NASDAQ.
Which is the best SaaS platform? ›The big daddy of the list, Salesforce is a top SaaS company that launched the concept based on customer relationship management (CRM). It has since expanded into platform development, marketing, machine learning (ML), analytics, and social networking.
What does SaaS stand for? ›What is SaaS? Software as a service (or SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.
What is future of SaaS companies? ›Cloud growth: SaaS vs other cloud services
over the next few years. Compared to other cloud services, SaaS has a substantial advantage because it is the first fully successful cloud service. According to Gartner, SaaS will continue to dominate the market until 2022.
Everything You Need To Know About Netflix a SaaS
Yes, Netflix is a SaaS company that sells software to observe permitted videos on demand. It follows a subscription-based model whereby the user selects a subscription plan and pays a stable sum of money to Netflix monthly or annually.
PayPal is purely a payment processor and doesn't offer a solution for SaaS businesses to deliver revenue effectively and compliantly.
Which SaaS is most profitable? ›- Email Marketing. ...
- Resume Builder. ...
- Accounting Services. ...
- Video/Photo Editing Services. ...
- Human Resource Management (HRM) ...
- Content Management. ...
- Learning Management System (LRM) ...
- Survey Compilation.
Examples of SaaS
Google Workspace (formerly GSuite) Dropbox. Salesforce. Cisco WebEx.
SaaS product is an internet software that all users have access to, like a text expander. Many of your favorite internet platforms are SaaS – Google Apps, DropBox, Canva or Free Logo Creator. The idea of the SaaS app began to spread by entrepreneurs in the 90s.
Is Facebook a SaaS? ›Also, it is a digital platform for communication not a publisher or media platform. Hence, Facebook is not an example of SaaS.
Is Gmail a SaaS? ›
SaaS allows people to use cloud-based web applications. In fact, email services such as Gmail and Hotmail are examples of cloud-based SaaS services.
What are the 5 main types of cloud computing? ›There are four main types of cloud computing: private clouds, public clouds, hybrid clouds, and multiclouds. There are also three main types of cloud computing services: Infrastructure-as-a-Service (IaaS), Platforms-as-a-Service (PaaS), and Software-as-a-Service (SaaS).
Why is SaaS the future? ›Scalable And flexible Pricing Model
SaaS subscription pricing model is scalable and flexible in nature with a long-term plan. Traditional pricing model may create problems in the competitive and fluctuating market. SaaS provides a balanced and adjustable pricing which can be easier for buyers and users to afford.
SaaS company growth rate depends much on a company development stage. On average, the revenue increase falls into the 15% to 45% year-to-year growth range.
Why is SaaS becoming popular? ›SaaS is a software distribution model that offers a lot of agility and cost-effectiveness for companies, making it an incredibly reliable option for numerous business models and industries. It's also popular among businesses due to its simplicity, user accessibility, security, and widespread connectivity.
Is Zoom a SaaS? ›Zoom is a cloud-based SaaS application that allows private individuals as well as businesses to virtually interact with each other.
Is Spotify a SaaS? ›Software as a Service (SaaS)
Netflix, Spotify, Dropbox and Slack are common SaaS products, in which the product is then delivered to users over the internet on a subscription basis, giving users the flexibility to not have to worry about upfront installation purchases or ongoing maintenance costs.
From a network that spans the globe to innovative solutions that transform organizations, Google Cloud has SaaS built into our DNA.
What is billing in SaaS? ›What is SaaS billing? In short, SaaS billing software allows customers to pay for your Software-as-a-Service (SaaS) on a recurring basis. The goal of your SaaS billing software is to automate the billing processes so you can focus on your product and scale faster without worrying about billing your customers.
What is paddle charge? ›Why do I have a charge from Paddle.net? If you're seeing a charge from Paddle on your bank or credit card statement, it is likely you have purchased or subscribed to a product supplied by one of the thousands of software companies in our network.
What is the use of payment gateway? ›
In simple terms, a payment gateway is a network through which your customers transfer funds to you. Payment gateways are very similar to the point-of-sale terminals used at most brick and mortar stores. When using a payment gateway, customers and businesses need to work together to make a transaction.
What SaaS products are in demand? ›- Bit.ai – Document Collaboration Tool.
- Elink – Content Curation Tool.
- Trello – Project Management Tool.
- Slack – Communication SaaS Tool.
- Hubspot – Sales, Marketing & CRM SaaS Software.
- Buffer – Social Media Management SaaS Software.
- Intercom – Customer Support SaaS Tool.
10 SaaS Companies Killing It in 2022. Ever since 2019, Software as a Service (SaaS) has been the biggest and fastest-growing industry in the world. And by the end of 2022, the industry is projected to expand at its fastest rate, reaching a value of $171.9 billion.
What is SaaS business model? ›What is the SaaS Model? The premise of the software-as-a-service or SaaS model is that a piece of software is hosted on a cloud infrastructure (i.e., operated through a web browser), and businesses pay a monthly fee to get access to this software.
Is WhatsApp a SaaS? ›Messaging applications like WhatsApp, Facebook messenger etc are SaaS? And how? No. “SaaS” has, like “Cloud”, become a term that no longer really reflects its current meaning.
Is AWS a SaaS? ›AWS (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and packaged-software-as-a-service (SaaS) offerings.
Is Salesforce a SaaS? ›Salesforce is the leading SaaS provider with its flagship CRM platform, available exclusively online, as well as its SaaS platforms for marketing, service, and the Internet of Things.
Is SaaS a product or service? ›Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
Is linkedin a SaaS company? ›About us. We are a SaaS company launching our product in North America imminently.
Is SaaS an industry? ›The SaaS industry has been steadily growing over the past 10 years. The market size in 2020 doubled that of 2014 to 157 billion U.S. dollars. Leaders in the industry include Salesforce, Microsoft and IBM who have the largest market share in the global SaaS market.
Which SaaS is most profitable? ›
- Email Marketing. ...
- Resume Builder. ...
- Accounting Services. ...
- Video/Photo Editing Services. ...
- Human Resource Management (HRM) ...
- Content Management. ...
- Learning Management System (LRM) ...
- Survey Compilation.
Patrick Campbell, SaaS founder, strategic-value connoisseur, and cofounder of Profitwell joined up with the SaaS Mag team for our 2nd issue to explain the SaaS pricing pitfalls you need to avoid. Subscribe to SaaS Mag here. Poor pricing doesn't affect just your MRR and ARR.
Which is the well known SaaS model? ›Google's G Suite, also known as Google Workspace is a popular example of a SaaS. Google Apps consists of Gmail, Contacts, Calendar, Meet, Chat for communication, Drive for storage, Currents for employee management, Google Docs Suits for content creation, and education edition.
Is Zoom a SaaS? ›Zoom is a cloud-based SaaS application that allows private individuals as well as businesses to virtually interact with each other.
Is Facebook a SaaS? ›Also, it is a digital platform for communication not a publisher or media platform. Hence, Facebook is not an example of SaaS.
What SaaS products are in demand? ›- Bit.ai – Document Collaboration Tool.
- Elink – Content Curation Tool.
- Trello – Project Management Tool.
- Slack – Communication SaaS Tool.
- Hubspot – Sales, Marketing & CRM SaaS Software.
- Buffer – Social Media Management SaaS Software.
- Intercom – Customer Support SaaS Tool.
Examples of SaaS
Google Workspace (formerly GSuite) Dropbox. Salesforce. Cisco WebEx.
AWS (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and packaged-software-as-a-service (SaaS) offerings.
Is SaaS a product or service? ›Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
What are SaaS products? ›SaaS products are software hosted by a central provider and offered to customers through the internet. Rather than installing or downloading a copy of the application, users can access the product from a web or mobile browser. The SaaS company then manages and updates the software based on user needs.
Is WhatsApp a SaaS? ›
Messaging applications like WhatsApp, Facebook messenger etc are SaaS? And how? No. “SaaS” has, like “Cloud”, become a term that no longer really reflects its current meaning.
Is Gmail a SaaS? ›SaaS allows people to use cloud-based web applications. In fact, email services such as Gmail and Hotmail are examples of cloud-based SaaS services.
Is Google a SaaS company? ›From a network that spans the globe to innovative solutions that transform organizations, Google Cloud has SaaS built into our DNA.
Is Microsoft teams a SaaS? ›With a transactable Software-as-a-Service (SaaS) offer, you can monetize your Teams app by selling subscription plans directly from your Teams store listing. For example, say you have a free app anyone can get in the store. Now you can offer premium and enterprise plans for users who want more features.
Is o365 a SaaS? ›Software as a service (SaaS) allows users to connect to and use cloud-based apps over the Internet. Common examples are email, calendaring, and office tools (such as Microsoft Office 365).
Who is Zoom's biggest competitor? ›- Google.
- Microsoft.
- Cisco.
- GoTo.
- TeamViewer.
- BlueJeans by Verizon.
- 247meeting.
- Adobe.